Resume
Work
Experience
2022 - Present
Main Street Program & Downtown Event Manager
Actively planning, marketing, managing, and organizing events and activities, and developing annual action plans to implement a downtown revitalization program in Economic Development. Coordinating with the city and other organizations to facilitate physical improvement projects, events, increase public awareness, while maintaining records and documents pertaining to all contracts.
2021 - 2022
Digital Marketing & UX Design Consultant
Collaborated with small businesses to execute successful rebranding initiatives across digital channels. Demonstrated expertise in assessing Google Analytics and implementing effective social media strategies to maximize engagement and drive results, and organized progress meetings to inform and refine marketing strategies.
2019 - 2021
Marketing Manager
Head of marketing and content creation for company. Conceptualized, designed and created marketing content for multiple large airline product projects. Organized event shows and created graphic designs for trade shows, booth displays and presentations.
2018-2019
Junior Art Director
Planned, organized, and created content for social media and the company website. Coordinated meetings with designers and vendors to source and plan upcoming seasonal merchandise and inventory. Organized, planned, and managed pop-up shop events to increase brand exposure and drive sales.
Education
2022
Google UX Design Certificate
2014 - 2018
Auburn University |
BASc
Apparel Merchandising and Production Management
Minor in Business
Skills
& Expertise
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Digital Marketing
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User Experience Design
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Wireframing
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Visual Design
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User Research
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Website Building on Wix, GoDaddy, Squarespace
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Social Media Marketing
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Adobe Photoshop
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Microsoft Office
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Procreate
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Visual Merchandising and Layout
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Competitive Audits
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Problem Solving
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Teamwork
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Critical Thinking